Job Overview
This internship involved creating designs for social media marketing, planning and creating TikTok’s, updating and creating new ideas for their websites/apps, and print design for associated gyms.
Services
Social Media Marketing and Design, Print Design, UI/UX
Year
2023
Job Overview
At this internship, I learned about what it’s like to work at an in-house Design firm. I constantly collaborated on projects, did market testing on designs/videos, and sat in marketing meetings to learn about the impact of the design work.
A couple skills I learned and/or improved on were Figma, Adobe After Effects and creating gifs and videos and working within brand guidelines.
ClassPass Key Works
ClassPass is a diverse, playful fitness company that aims to encourage everyone and anyone to join fitness classes no matter where they are in their journey. A lot of the design work done for them was aimed to keep encouraging those already using the app and marketing to towards people who don’t always feel included in your average, intense workout companies and apps.
404 Page Refresh
Classpass’ previous 404 page was simply a dumbbell and the text “404 error” so when it came to the brief, it was pretty simple: create literally anything better. And with the help oof the copywriter, we came up with a workout based 404 page that fits the playful nature of the brand while still portraying the error message.
Media Posts
Reaching out to a diverse group of people included making social media posts for Instagram, Tik Tok and email too. On top of that, there was outreach towards partners of the company and people who may want to work with ClassPass, through LinkedIn.
Mindbody Intern Project
For this project I was partnered up with another intern and our task was to come up with a fourth area that Mindbody could provide their costumers. This was a 6 month project to be completed and presented before our internship was over.
Our Idea
At the time, the only three services provided were Beauty, Wellness, and Fitness. We wanted to make the fourth area something that still relates to us as people and our overall happiness.
Our Solution
Because of COVID at the time, we found that people were really trying to find ways to entertain themselves. And on top of that, as COVID restricts were to lessen, people would want to be around people and find entertainment outside their own homes.
